Prior to the COVID-19 pandemic, conscious consumerism was on the rise in a big way, forcing a shift in the way food supply chains function. Consumers want supply chain transparency, robust product information, the assurance of food safety and swift action when a recall occurs.
Now, in the age of pantry-loading, fast-food delivery and outdoor dining, satisfying a deeper need for information will be the key to securing consumer confidence and trust in our new pandemic-influenced reality. Core to delivering on what consumers want is enabling improved food traceability.