Palermo’s Releases New Rising Crust Line of Frozen Pizzas in Nine Varieties
Palermo’s Pizza, headquartered in Milwaukee, Wisconsin, is proud to introduce the latest pizza to the Palermo’s branded lineup – Palermo's Rising Crust.
“With changing consumer habits due to the Covid-19 pandemic and more meals being eaten at home, we felt the timing was right to re-invent and improve upon a classic. As a third-generation family-owned company founded by Sicilian immigrants our family has been crafting authentic Italian pizzas since 1964. It’s safe to say we know a thing or two about pizza.” said Nick Fallucca, Chief Product & Innovation Officer for Palermo Villa. “Palermo’s Rising Crust Pizza is loaded with toppings and has a thicker pizzeria-style crust that rises as it bakes. Palermo’s Rising Crust Pizza is guaranteed to satisfy even the hungriest of families.”