The J.M. Smucker Co. Unveils New Logo and Brand Identity
The J.M. Smucker Co. unveiled a new logo and updated corporate identity to better reflect the company’s diverse portfolio, category expertise and multi-generational appeal.
“Given our ambitions of continued transformational growth, it is important our identity reflect the company we’ve grown to become and the one we aspire to be,” said Mark Smucker, President and Chief Executive Officer, The J.M. Smucker Co. “Our new identity will aid our efforts to attract additional talented professionals, reinforce our category expertise with customers and suppliers and create greater awareness of the value we bring to our partners helping to spur new opportunities.”