Hard Rock and Stewart's Partner for Hard Rock Premium Hard Seltzer in Six Flavors
Hard Rock International (HRI) announced a partnership with Stewart’s Enterprises, the exclusive licensee of the original Stewart’s Root Beer brand and other popular Stewart’s beverage offerings, to bring Hard Rock Premium Hard Seltzer to fans nationwide later this year. Hard Rock Premium Hard Seltzer is crafted for music fans in a variety of stand-out options that highlight Hard Rock Cafe’s most prominent cocktails and fan favorite flavors, with each can featuring the iconic Hard Rock logo and a guitar symbol. Fans eager to bring home Hard Rock Premium Hard Seltzer can visit select beverage retailers and grocery stores nationwide beginning this holiday season.
The licensing partnership between HRI and Stewart’s Enterprises, Inc. was negotiated by Broad Street Licensing Group (BSLG), a recognized leader in international brand licensing. In February 2020, HRI announced its partnership with BSLG to further extend the world-renowned dining and entertainment brand’s consumer reach through targeted products that emphasize the brand’s core DNA that is deeply rooted in music. In addition to Hard Rock Premium Hard Seltzer, HRI and BSLG will continue to introduce a variety of new and exciting products to fans around the world throughout 2020 and beyond.