Ben & Jerry's Brings Back Election-Themed Justice ReMix'd Ice Cream
Ben & Jerry's is doubling down on its fight against systemic racism by bringing back Justice ReMix'd, a flavor and campaign designed to inspire radical change. This time the spicy combination of cinnamon and chocolate ice creams, gobs of cinnamon bun dough, and fudge brownies is being deployed with a new, urgent message to young people: use your power and vote.
"Young people have the ability to determine the outcome of this election," said Chris Miller, Head of Global Activism Strategy for Ben & Jerry's. "They represent 37% of US voters, the single largest group of eligible voters, and everything they care about is on the ballot—racial justice, access to healthcare, climate change, the economy, LGBTQ rights. There is so much at stake, and it's not just at the top of the ticket. We're working hard to encourage young people to make their vote their voice this November."