Finlandia Cheese is changing its name to Valio USA. The new name will facilitate the company’s expansion into new, innovative categories like plant-based products, and provide a closer connection between the subsidiary and its parent company in corporate branding and messaging. Due to its strong recognition among consumers, Finlandia will remain the brand name for Valio USA’s cheese and butter line.
"We just introduced our new, plant-based Oddlygood vegan cheese alternatives to the USA market. They taste great and melt perfectly in pizza. As we are expanding to new categories outside of traditional cheese and butter, we feel that the Valio USA name will give us more flexibility to develop a variety of innovative new products that make everyday meals extra delicious,” says Mari Meriluoto, Director of Marketing and Business Development at Valio USA.