Kroger's Simple Truth Brand Expands Plant-Based Lineup with More Than 50 New Items
Simple Truth will offer more than 75 plant-based foods and beverages by the end of 2020.
Kroger has expanded its Simple Truth Plant Based collection, unveiling more than 50 new plant-based foods at affordable prices, including non-dairy cheeses, oat milk ice cream and Emerge fresh chicken-less patties and grinds.
Kroger's Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage, and other products. Since then, the line has continued to grow to meet customer demand, offering a diverse selection of vegan- and flexitarian-friendly snacks, spreads, dips, desserts, burger patties and grinds, and more. By the end of 2020, the collection will feature more than 75 products.