Nestlé Acquires Direct-to-Consumer Meal Kit Company Freshly, Valued at $950 Million
Nestlé announced it has acquired Freshly, one of the leading fresh-prepared meal delivery services in the U.S. The deal values Freshly at $950 million, with potential earnouts up to $550 million contingent to the successful growth of the business. This transaction was signed and closed on October 30, 2020.
Founded in 2015, Freshly delivers a menu of fresh, chef-cooked meals to customers across the country, breaking down the barriers to healthy eating by delivering nutrition and convenience at scale.