Flowers Foods Promotes Heeth Varnedoe to Chief Transformation Officer
Flowers Foods, producer of Nature's Own, Dave's Killer Bread, Wonder, Tastykake, and other bakery foods, announced that Heeth Varnedoe, senior vice president of DSD Regions/Sales, has been promoted to chief transformation officer (CTO), a newly created role at the company, effective January 4, 2021.
As CTO, Varnedoe will be responsible for overseeing the implementation of key, cross-functional initiatives that advance Flowers' long-term strategic plans. One area of immediate focus for Varnedoe is Flowers' digital and enterprise resource planning initiative. This is a newly launched, multi-year effort to transform the company's organizational capabilities, implement new technologies, and make data-driven decisions. Varnedoe will report to Ryals McMullian, president and chief executive officer.