White Castle Redesigns Packaging for Retail Frozen Sliders Line
On the heels of a record year – and a record decade – for its retail division, White Castle is introducing a brand-new look for its retail packaging, which features a consumer-approved contemporary design with clean lines and bold colors to create consistency across the portfolio of products. The new design also appeals to customers' sense of taste with a dominant image of a single Slider.
"This package refresh proclaims 'tasty,' and we love the fact that it coincides with our 100th birthday," said Jamie Richardson, vice president at White Castle. "For a family owned business spanning four generations, we're always looking for new ways to respond to our customers' preferences and satisfy their crave."