In support of the produce industry’s efforts to drive demand for more fresh produce, the Produce Marketing Association, Newark, Del., announced a strategic alliance with the Entertainment Resource & Marketing Association (ERMA), a Santa Monica, Calif.-based association of entertainment marketing professionals, to bring fresh produce center stage through television shows, movies and online entertainment.
Wholesale and custom fresh-cut produce company, 1st Quality Produce, Fresno, Calif., expanded into a new 35,000-square-foot remodeled facility, what is said to be the largest fresh-cut produce processing facility in California.
Transparency Market Research, Albany, N.Y., says the demand for frozen food, which was valued at $224.74 billion in 2012, is expected to reach $293.75 billion by 2019.
The House Agriculture Committee approved a new Farm Bill that will enable elementary schools to serve a broader range of healthy fruit and vegetable snacks, including frozen.
Philippe Lambotte, Kraft Foods Inc. senior vice president of customer service and logistics, will address the issues of "Delivering on Brand Promise" during the Supply Chain Executive Conference.
You could say that
this was no time to be timid behind the wheel. As an industry leader,
Chiquita-Fresh Express recognized last year that it had to be active to
“drive recovery” in a value-added salads category still reeling
from the E.coli outbreak of fall 2006.
