Inventure Foods, Inc., Phoenix, Ariz., announced plans to sell its frozen business, including the Rader Farms and Willamette Valley Fruit Co. brands, frozen fruits, vegetable blends, beverages and frozen desserts business to Oregon Potato Co.

Inventure Foods, Phoenix, Ariz., added a new line of fruit and vegetable smoothie blends to its Rader Farms Fresh Start brand.

Inventure Foods, Inc., Phoenix, Ariz., introduced Rader Farms Fresh Start Fusions, a line of strategically paired frozen fruits and vegetables pre-mixed for at-home smoothies and frozen beverages.

Inventure Foods, Inc., Phoenix, Ariz., advanced the frozen fruit category with the introduction of Rader Farms Fruit PLUS Vitamins, what is said to be the first-ever fortified whole frozen fruit product.