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As e-grocers explore high-tech solutions such as delivery drones and cashierless stores to entice consumers, food and beverage brands are looking to packaging to enhance consumer convenience and confidence in the online grocery orders they ultimately receive.
Analysis from Packaged Facts, New York, anticipates intense near-term growth supported in part by packaging innovations that make online grocery shopping a more attractive option for retailers and consumers alike.
While the new bottles will be distinguished by their magenta cap color, across all juices, other packaging elements like UPC code, GTIN number, pack/sizes and TI/HI will remain the same.
Driven by Industry 4.0, the connected packaging platform will bring code generation, digital printing and data management to food producers, retailers and shoppers.
Tetra Pak, Vernon Hills, Ill., launched a connected packaging platform, designed to transform milk and juice cartons into interactive information channels, full-scale data carriers and digital tools.
The global beverage packaging market is expected to reach a market size of over 128,000 million by the end of 2027, growing at a value CAGR of 4.1% during the forecast period of 2017-2027, according to a new research report by Future Market Insights, Valley Cottage, N.Y.