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When the COVID-19 pandemic began in early 2020, consumer dining habits dramatically changed – possibly for the long-term. A special report by food industry firm HUNTER says 51% of Americans continue to cook more, and 71% of those who have been cooking at home intend to continue the habit to save money, eat healthier, and feel better.
Standing out in the crowded, competitive organic chicken market and addressing the needs of organic shoppers became a top priority for Shenandoah Valley Organic.