Aqua ViTea, the alcohol-aware kombucha company, is reaffirming its commitment to "responsible kombuchaing" with the rebranding of its bottles and cans. Prioritizing alcohol transparency, the new labels will display a "Verified Alcohol Extracted" seal on the front panel in addition to several other key highlights, including USDA organic, non-GMO, natural probiotics, and lower sugar. The new and improved labels will also more prominently highlight the brand's signature hand-illustrated artwork.
GT’s Living Foods announces the kick-off of its summer campaign, #LetYourLightShine and the launch of its new Synergy flavor, Golden Pineapple, now available nationwide. For 25 years, GT’s Living Foods has been guiding people on their health and wellness journeys. With the #LetYourLightShine campaign, GT’s continues that mission by sharing a message that health is defined by choices; when health is prioritized, one radiates and glows from the inside-out.
Brand has seen 211% growth since last year, due to consumers seeking functional beverages amid COVID-19 pandemic.
June 12, 2020
According to recent Nielsen data, plant-based beverage brand and wellness shot category leader, So Good So You is now the #1 refrigerated functional beverage brand at Publix stores nationwide (including all kombucha, shots and functional drinks). So Good So You is also the #1 shot company by gross dollars and has seen growth of 211% over the last year.
As new COVID-19 statewide regulations in California are put in place, Bolthouse Farms remains committed to delivering and keeping this critical industry at work and will continue to serve our customers coast to coast.
The sports nutrition market has become more mainstream, whilst dedicated gym goers and sports people may have seen products as purely functional, everyday consumers want sports nutrition products that they can easily incorporate into everyday routines. Consumers are taking a more proactive, holistic and long-term approach to health. This means that there is a significant opportunity for brands of nutritious, “better-for-you” products to target these consumers. So, is the everyday consumer actively looking for sports nutrition products?
High-pressure processing (HPP) was once considered the ultimate food safety solution. But, after peeling back the many layers of this technology, HPP brings many more benefits to the food processing table.
The July 2020 issue of Refrigerated & Frozen Foods magazine takes a mid-year snapshot of the cold chain in our annual State of the Industry Report, plus our 2020 Best New Retail Products Contest winners, women in cold chain logistics, the latest innovations in palletizers and refrigeration controls, plus much more—just click below to start reading.