American Frozen Food Institute

AFFI Pushes Supply Chain Transparency to Tackle Frozen Berry Risk

rodriguezk@bnpmedia.com (Kelley Rodriguez) — Fri, 15 May 2026 00:00:00 -0400

EViews is a lot-level risk management system designed to address enteric virus contamination in frozen berries.

AFFI Names Van Doren Chief of Government Affairs

Sun, 15 Mar 2026 15:36:24 -0400

Her work will advance science- and risk-based policies that support the growth, competitiveness and reputation of frozen foods.

AFFI-CON '26 Sets Attendance Record, Debuts New Consumer Campaign

Wed, 25 Feb 2026 05:30:00 -0500

The association unveiled “Fresh Thinking About Frozen,” a digital-forward communications initiative designed to increase consumer appreciation of frozen food’s quality, nutrition and role in reducing food waste.

AFFI's 'Power' Report Finds Frozen Foods Becoming Essential

Mon, 23 Feb 2026 12:00:00 -0500

New market data shows that frozen food is becoming a meal-planning essential for today’s consumers.

AFFI Appoints Seiling as COO and Head of Strategic Initiatives

Mon, 02 Feb 2026 14:30:00 -0500

In this role, Seiling will oversee AFFI’s core operations and lead the advancement of key organization priorities and support continued growth for the frozen food industry.

Three Industry Leaders to be Inducted into 2026 Frozen Food Hall of Fame

Thu, 22 Jan 2026 10:45:31 -0500

The Frozen Food Hall of Fame was established in 1990 by the Distinguished Order of Zerocrats, an organization of industry members dedicated to preserving the history of the frozen food industry while honoring individuals whose leadership, innovation, and se

AFFI: Frozen Foods 'Critical' Component of New Dietary Guidelines

Wed, 07 Jan 2026 17:05:00 -0500

The American Frozen Food Institute (AFFI) welcomes the new DGAs and recognizes the call for Americans to eat whole, minimally processed and nutrient-dense foods. Frozen foods are a practical option that are explicitly included in DGA recommendations and help households around the country enjoy year-round access to quality produce, grains and proteins, as well as portioned meals made with real food ingredients.

AFFI Supports Pilot Program Promoting Frozen Produce for Food Security

Tue, 28 Oct 2025 11:30:22 -0400

The evaluation demonstrated that frozen fruits and vegetables support nutrition access and healthy eating for households, especially those facing nutrition insecurity.

AFFI Calls on FDA, USDA to Delay Definition of Ultra-Processed Foods

Fri, 24 Oct 2025 12:00:00 -0400

AFFI urged the agencies to not issue a proposed definition for UPFs at this moment and added that classifying foods based on processing or ingredients alone ignores that processing can deliver safe and accessible foods for Americans.

International Food Safety Experts Identify Limitations in Enteric Virus Testing in Berries

Tue, 26 Aug 2025 05:00:00 -0400

The international panel of academic, industry and government experts in food virology, microbiology, food safety and risk assessment was convened by the Frozen Food Foundation.

AFFI Releases Policy Recommendations for MAHA Commission

Wed, 06 Aug 2025 06:00:00 -0400

AFFI issued these recommendations as the MAHA Commission nears release of a "Make Our Children Healthy Again" comprehensive strategy by August 12.

GCCA, AFFI Partner on 'Data-Driven' Approach to Frozen Food Distribution

Tue, 22 Jul 2025 04:00:00 -0400

This protocol provides a unified, data-driven approach to tracking temperature fluctuations from production to distribution.

AFFI Responds to MAHA Commission Report

Tue, 27 May 2025 09:00:00 -0400

Following the release of the Make America Healthy Again Commission report, the American Frozen Food Institute reinforced frozen foods role in critical nutrition.

AFFI Leads Frozen Food Advocacy at 2025 Government Action Summit

Thu, 10 Apr 2025 12:00:00 -0400

AFFI membership called for practical policies that support the industry.

AFFI Applauds Legislation Including Frozen Produce in Nutrition Incentive Programs

Thu, 06 Mar 2025 03:00:00 -0500

A 2022 survey of SNAP-eligible respondents revealed that frozen fruits and vegetables make it easier for them to eat more produce and save money.

AFFI-CON ‘25 Sets Attendance Record

Thu, 27 Feb 2025 07:00:00 -0500

AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace.

AFFI Welcomes New FDA Berry Food Safety Program

Mon, 20 Jan 2025 15:00:47 -0500

The American Frozen Food Institute responded to the Berry Food Safety Prevention Strategy, noting it aligns closely with AFFI-published guidance.

AFFI Responds to Dietary Guidelines Advisory Committee’s Report, Highlighting Benefits of Frozen

Thu, 12 Dec 2024 10:15:00 -0500

In its report, the DGAC notes that the consumption of fruits and vegetables is lower than recommended across all life stages. Frozen food makes produce consumption easier for all Americans.

AFFI Convenes Expert Perspectives to Discuss Future of Chemical Food Safety

Thu, 19 Sep 2024 07:00:00 -0400

Taking place virtually on September 17, the Food Safety Forum provided a venue for a moderated discussion on FDA’s current regulatory approach and responsibility in providing safety assurances, the roles of individual states, and a path forward that allows for innovation and is protective of public health.

AFFI Reminds You to ‘Think Frozen’ During National Fruits & Veggies Month

Tue, 03 Sep 2024 16:00:00 -0400

Frozen food makes consumption more accessible for busy families. It comes peeled and chopped, so it’s even easier for households to incorporate fruits and vegetables at mealtime.

Saffron Road CEO Adnan Durrani on Building a Better-For-You Brand

rodriguezk@bnpmedia.com (Kelley Rodriguez) — Fri, 19 Jul 2024 14:00:00 -0400

The CEO sits down with R&FF to share more about why the company is focusing on frozen.

Frozen Food Industry Calls for Science-Based Regulations, Passage of the SHOPP Act

Fri, 12 Apr 2024 17:00:00 -0400

Attendees called for Congress to support science-based regulatory decision-making from the U.S. Food & Drug Administration (FDA) and passage of the Supporting All Healthy Options When Purchasing Produce (SHOPP) Act.

American Frozen Food Institute and FMI Announce Frozen IQ Partnership

Wed, 03 Apr 2024 12:30:10 -0400

AFFI and The Food Industry Association will host the 2024 Frozen IQ even in Texas from June 3-5.

Record Number of Frozen Food Industry Executives Gather at AFFI-CON 2024

Sat, 02 Mar 2024 09:00:00 -0500

Nearly 1,600 professionals from more than 500 different companies convened in San Diego for the frozen food industry’s premier annual event, which took place February 24-27.

Cold Chain Leaders Urge Congress to Include Frozen Food as Strategy for Reducing Food Waste

Wed, 07 Feb 2024 07:00:00 -0500

A coalition of organizations representing the food chain stressed that frozen food should play a leading role in meeting the federal government’s sustainability goals.

AFFI Releases New Frozen Foods Research on Shopper Trends, Opportunities

Wed, 25 Oct 2023 16:00:00 -0400

New research finds that frozen foods maintain their relevance to grocery shoppers and offer a suite of valuable benefits that meet their mealtime needs.

AFFI Joins Global Dialogue on Sustainability, Benefits of Frozen Food

Tue, 10 Oct 2023 21:46:12 -0400

AFFI representatives from U.S. frozen food processors joined international counterparts to highlight the benefits of the category at the first-ever International Frozen Food Conference.

Risk Communication, Promoting Public Health at AFFI’s Food Safety Forum

Mon, 18 Sep 2023 07:00:00 -0400

AFFI called on public health agencies to adhere to their commitment to transparent and accurate reporting consistent with effective risk communication principles.

American Frozen Food Institute (AFFI) Names New Director of Scientific and Regulatory Affairs

Thu, 06 Jul 2023 15:20:48 -0400

In this position, she will support AFFI’s outreach to and engagement with key federal agencies and the food industry and advance the association’s regulatory and technical priorities.

Supporting All Healthy Options When Purchasing Produce (SHOPP) Act Aims to Increase Produce Consumption for Americans

Wed, 10 May 2023 12:15:18 -0400

The American Frozen Food Institute (AFFI) calls on Congress to move quickly on the SHOPP Act.