Retail Breakfast
Top 10 Frozen Breakfast Entrées
| Rank | Vendors | Dollar Sales | Dollar Sales % Chg YAgo | Dollar Share of Type | Dollar Share of type Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Hillshire Brands Co. | $218,353,792 | 17.83 | 35.87 | 3.45 | 85,701,216 |
| 2 | Kellogg Co. | $70,812,376 | 14.85 | 11.63 | 0.85 | 26,484,790 |
| 3 | Private Label | $62,782,652 | (4.02) | 10.31 | (1.13) | 28,622,012 |
| 4 | De Wafelbakkers LLC | $60,917,140 | 5.14 | 10.01 | (0.13) | 17,852,908 |
| 5 | Pinnacle Foods Group LLC | $60,644,092 | (10.96) | 9.96 | (1.95) | 26,979,756 |
| 6 | Nestle USA Inc. | $26,120,180 | 94.59 | 4.29 | 1.94 | 7,275,512 |
| 7 | Heinz North America | $20,168,744 | (30.54) | 3.31 | (1.77) | 7,584,852 |
| 8 | General Mills Inc. | $20,089,676 | (12.60) | 3.30 | (0.72) | 8,164,653 |
| 9 | Atkins Nutritionals Inc. | $12,120,263 | (23.17) | 1.99 | (0.77) | 3,577,077 |
| 10 | Bakery Chef Inc. | $11,021,861 | (7.90) | 1.81 | (0.28) | 2,926,566 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 17. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).
Top 10 Frozen Breakfast Handhelds
| Rank | Vendors | Dollar Sales | Dollar Sales % Chg YAgo | Dollar Share of Type | Dollar Share of type Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Hillshire Brands Co. | $720,961,664 | 8.77 | 48.51 | 2.79 | 97,595,880 |
| 2 | General Mills Inc. | $208,678,416 | (1.18) | 14.04 | (0.52) | 87,407,320 |
| 3 | Kellogg Co. | $111,019,720 | 2.73 | 7.47 | 0.02 | 22,081,604 |
| 4 | Private Label | $98,447,544 | 1.89 | 6.62 | (0.04) | 31,691,932 |
| 5 | Conagra Foods Inc. | $85,992,808 | (9.22) | 5.79 | (0.75) | 15,885,857 |
| 6 | Ruiz Food Prods Inc. | $59,215,672 | 56.69 | 3.98 | 1.38 | 23,503,908 |
| 7 | Nestle USA Inc. | $52,705,236 | (11.89) | 3.55 | (0.58) | 17,148,856 |
| 8 | Heinz North America | $21,575,214 | (28.72) | 1.45 | (0.64) | 7,804,976 |
| 9 | Bob Evans Farms Inc. | $16,463,589 | 13.37 | 1.11 | 0.11 | 5,153,178 |
| 10 | Good Food Made Simple LLC | $12,848,290 | 30.95 | 0.86 | 0.19 | 5,715,204 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 17. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).
Top 10 Refrigerated Breakfast Entrées
| Rank | Vendors | Dollar Sales | Dollar Sales % Chg YAgo | Dollar Share of Type | Dollar Share of type Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Conagra Foods Inc. | $12,465,522 | 22.01 | 33.02 | 9.35 | 2,466,561 |
| 2 | Hillshire Brands Co. | $8,021,313 | (36.68) | 21.25 | (8.11) | 1,596,173 |
| 3 | Private Label | $4,255,809 | (4.92) | 11.27 | 0.90 | 1,061,099 |
| 4 | Bob Evans Farms Inc. | $3,372,449 | (7.61) | 8.93 | 0.47 | 773,748 |
| 5 | Megamex Foods | $2,327,427 | (9.68) | 6.17 | 0.19 | 652,591 |
| 6 | J.C. Potter Sausage Co. | $2,249,908 | (3.17) | 5.96 | 0.58 | 285,752 |
| 7 | C C Foods Inc. | $845,401 | 1.91 | 2.24 | 0.32 | 270,539 |
| 8 | Dik Jaxon Prods Co. | $485,166 | (3.30) | 1.29 | 0.12 | 293,839 |
| 9 | Embutidos Palacios SA | $472,716 | 8.60 | 1.25 | 0.24 | 90,754 |
| 10 | Lipari Foods Inc. | $355,160 | (5.35) | 0.94 | 0.07 | 221,862 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 17. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).