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Home » 2017 State of the Industry: Breakfast

2017 State of the Industry: Breakfast

 

 

State of the Industry 2017

 

Consumers continue to embrace snacking, which is causing changes in consumers’ relationships with traditional breakfast foods.

 

Top 10 Frozen Breakfast Entrees

 

Rank Vendors Dollar Sales % Chg YAgo Dollar Share of Type Chg YAgo Unit Sales
1 Hillshire Brands Co. $257,779,520 18.06 41.74 5.86 95,168,208
2 Kellogg Co. $73,614,280 3.71 11.92 0.25 24,187,608
3 De Wafelbakkers LLC $65,651,560 7.77 10.63 0.62 19,576,554
4 Private Label $63,651,560 7.77 10.63 0.62 19,576,554
5 Pinnacle Foods Group LLC $53,059,180 (12.51) 8.59 (1.38) 24,125,376
6 Heinz North America $17,942,228 (11.02) 2.91 (0.41) 7,704,657
7 Atkins Nutritionals Inc. $12,297,945 1.47 1.99 (0.00) 3,563,587
8 General Mills Inc. $11,157,066 (44.06) 1.81 (1.50) 4,104,236
9 Nestle USA Inc. $10,069,013 (61.44) 1.63 (2.66) 2,051,613
10 Bakery Chef Inc. $10,043,260 (8.86) 1.63 (0.18) 2,067,815

Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

 

Top 10 Frozen Breakfast Handhelds

 

Rank Vendors Dollar Sales % Chg YAgo Dollar Share of Type Chg YAgo Unit Sales
1 Hillshire Brands Co. $730,333,568 1.31 48.13 0.54 100,131,568
2 General Mills Inc. $187,333,568 1.31 48.13 0.54 100,131,568
3 Private Label $118,815,080 15.56 7.83 1.04 37,745,988
4 Conagra Foods Inc. $108,950,136 2.22 7.18 0.14 19,494,716
5 Ruiz Food Prods Inc. $90,838,368 53.44 5.99 2.08 33,533,406
6 Kellogg Co. $79,755,656 (28.15) 5.26 (2.07) 16,628,953
7 Nestle USA Inc. $41,010,128 (22.18) 2.70 (0.78) 14,175,070
8 Heinz North America $16,680,846 (22.67) 1.10 (0.32) 6,453,417
9 Kangaroo Brands Inc. $15,617,714 156.93 1.03 0.63 2,164,496
10 Bob Evans Farms Inc. $15,257,086 (7.32) 1.01 (0.80) 5,492,341

Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

 

Top 10 Refrigerated Breakfast Entrees

 

Rank Vendors Dollar Sales % Chg YAgo Dollar Share of Type Chg YAgo Unit Sales
1 Bob Evans Farms Inc. $3,041,311 (9.82) 17.19 4.11 683.277
2 Private Label $3,013,814 (32.53) 17.03 (0.29) 902,524
3 Hillshire Brands Co. $2,874,581 (64.17) 16.24 (14.87) 754,498
4 J.C. Potter Sausage Co. $2,025,011 (9.99) 11.44 2.72 240,736
5 Megamex Foods $1,738,278 (25.31) 9.82 0.80 435,518
6 C C Foods Inc. $781,661 (7.54) 4.42 1.14 251,475
7 Embutidos Palacios S.A. $468,245 (0.95) 2.65 0.81 90,228
8 Purnell Sausage Co. Inc. $450,765 67.00 2.55 1.50 63,004
9 Dik Jaxon Prods Co. $391,509 (19.30) 2.21 0.33 219.904
10 Lipari Foods Inc. $363,607 2.38 2.05 0.68 224.071

Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).

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