2017 State of the Industry: Breakfast
Consumers continue to embrace snacking, which is causing changes in consumers’ relationships with traditional breakfast foods.
Top 10 Frozen Breakfast Entrees
| Rank | Vendors | Dollar Sales | % Chg YAgo | Dollar Share of Type | Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Hillshire Brands Co. | $257,779,520 | 18.06 | 41.74 | 5.86 | 95,168,208 |
| 2 | Kellogg Co. | $73,614,280 | 3.71 | 11.92 | 0.25 | 24,187,608 |
| 3 | De Wafelbakkers LLC | $65,651,560 | 7.77 | 10.63 | 0.62 | 19,576,554 |
| 4 | Private Label | $63,651,560 | 7.77 | 10.63 | 0.62 | 19,576,554 |
| 5 | Pinnacle Foods Group LLC | $53,059,180 | (12.51) | 8.59 | (1.38) | 24,125,376 |
| 6 | Heinz North America | $17,942,228 | (11.02) | 2.91 | (0.41) | 7,704,657 |
| 7 | Atkins Nutritionals Inc. | $12,297,945 | 1.47 | 1.99 | (0.00) | 3,563,587 |
| 8 | General Mills Inc. | $11,157,066 | (44.06) | 1.81 | (1.50) | 4,104,236 |
| 9 | Nestle USA Inc. | $10,069,013 | (61.44) | 1.63 | (2.66) | 2,051,613 |
| 10 | Bakery Chef Inc. | $10,043,260 | (8.86) | 1.63 | (0.18) | 2,067,815 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).
Top 10 Frozen Breakfast Handhelds
| Rank | Vendors | Dollar Sales | % Chg YAgo | Dollar Share of Type | Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Hillshire Brands Co. | $730,333,568 | 1.31 | 48.13 | 0.54 | 100,131,568 |
| 2 | General Mills Inc. | $187,333,568 | 1.31 | 48.13 | 0.54 | 100,131,568 |
| 3 | Private Label | $118,815,080 | 15.56 | 7.83 | 1.04 | 37,745,988 |
| 4 | Conagra Foods Inc. | $108,950,136 | 2.22 | 7.18 | 0.14 | 19,494,716 |
| 5 | Ruiz Food Prods Inc. | $90,838,368 | 53.44 | 5.99 | 2.08 | 33,533,406 |
| 6 | Kellogg Co. | $79,755,656 | (28.15) | 5.26 | (2.07) | 16,628,953 |
| 7 | Nestle USA Inc. | $41,010,128 | (22.18) | 2.70 | (0.78) | 14,175,070 |
| 8 | Heinz North America | $16,680,846 | (22.67) | 1.10 | (0.32) | 6,453,417 |
| 9 | Kangaroo Brands Inc. | $15,617,714 | 156.93 | 1.03 | 0.63 | 2,164,496 |
| 10 | Bob Evans Farms Inc. | $15,257,086 | (7.32) | 1.01 | (0.80) | 5,492,341 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).
Top 10 Refrigerated Breakfast Entrees
| Rank | Vendors | Dollar Sales | % Chg YAgo | Dollar Share of Type | Chg YAgo | Unit Sales |
|---|---|---|---|---|---|---|
| 1 | Bob Evans Farms Inc. | $3,041,311 | (9.82) | 17.19 | 4.11 | 683.277 |
| 2 | Private Label | $3,013,814 | (32.53) | 17.03 | (0.29) | 902,524 |
| 3 | Hillshire Brands Co. | $2,874,581 | (64.17) | 16.24 | (14.87) | 754,498 |
| 4 | J.C. Potter Sausage Co. | $2,025,011 | (9.99) | 11.44 | 2.72 | 240,736 |
| 5 | Megamex Foods | $1,738,278 | (25.31) | 9.82 | 0.80 | 435,518 |
| 6 | C C Foods Inc. | $781,661 | (7.54) | 4.42 | 1.14 | 251,475 |
| 7 | Embutidos Palacios S.A. | $468,245 | (0.95) | 2.65 | 0.81 | 90,228 |
| 8 | Purnell Sausage Co. Inc. | $450,765 | 67.00 | 2.55 | 1.50 | 63,004 |
| 9 | Dik Jaxon Prods Co. | $391,509 | (19.30) | 2.21 | 0.33 | 219.904 |
| 10 | Lipari Foods Inc. | $363,607 | 2.38 | 2.05 | 0.68 | 224.071 |
Source: Information Resources, Inc. Represents the latest 52 weeks ending Apr 16. Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, military commissaries and select club & dollar retail chains).