Everything Legendary, creators of plant-based food with legendary flavor, announced that it closed $6 million dollars in Series A funding. The round was led by CircleUp Growth Partners with additional investments from the venture capital arm of General Mills, 301 INC, and Mark Cuban. Entrepreneur and record executive Russell Simmons joined the all-star team as a Senior Advisor.
The rapid rise of Everything Legendary began in early 2021, when they were hand-making burgers in their own kitchen. In just 10 months they went from zero to 1,500 grocery store shelves including Safeway, Acme, Giant, Target, Ralphs, Kings and Balduccis, with additional placements coming in Sprouts, Meijer, Publix and more in 2022. In less than a year, the company has grown from a family kitchen operation to a brand with a national retail footprint, three co-packers and a rock star team to take the growth to the next level.
“There are a lot of people trying to get into the $5 billion+ plant-based food market,” said Everything Legendary co-founder Duane “Myko” Cheers. “What has our investors excited about us is they can see that we aren’t just another plant-based product ... we are looking to disrupt the multi-billion dollar industry with unprecedented flavor, premium ingredients and high-energy marketing that sets our brand apart. Having partners like CircleUp and General Mills, that work with some of the biggest brands in the world, is an amazing honor.”
With this capital infusion, the company believes it will be better positioned to expand even faster nationally. The new funding will be used to support a planned launch in 5,600 grocery stores by summer 2022. The company will also introduce new delicious products like sausage, boneless wings, and breakfast patties. And they will deploy street teams that will help spread the word of their legendary burger in the same fun, energized way the founders have used to elevate the brand to date.
“We’re all about breaking through barriers,” said Vince Parker, Everything Legendary COO. “We’re a black-owned, grassroots business competing with large, well-established companies vying for the same customer. Just two years ago we were working out of a garage. We’re pretty proud of what we’ve achieved so far, and like my good friend Duane has said, we’re just getting started!”
About Everything Legendary
Everything Legendary, founded by Duane “Myko” Cheers, Danita Claytor, and Chef Jumoke Jackson, is leading the flavor revolution with a line of healthy, plant-based ground and burger patties. Inspired by Mom, created by a chef, and taste-tested by the community, Everything Legendary is a Black-owned company that goes above and beyond the impossible to deliver food with legendary flavor and superior quality at retailers nationwide, in restaurants and online.
