Belgian Boys’ pushed breakfast indulgence into new territory with Brioche French Toast, which originally launched exclusively in 600 Target stores nationwide in February 2022, finding its home in the refrigerated aisle next to other breakfast staples. The mouthwatering new Brioche French Toast is a simple, convenient and delicious breakfast treat that can be popped in the toaster or pan-fried on the stove. The fluffy brioche bread is baked to a golden perfection with just a touch of sugar, and like all Belgian Boys foods, the Brioche French Toast is made with premium, non-GMO ingredients and does not contain palm oil, artificial flavors, or preservatives. Brioche French Toast is made almost exclusively with ingredients you would find in a home pantry.

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