Strong Roots, the B Corp company is the first ever frozen plant-based brand to display climate footprint scores on the front of their packs. It’s been over 25 years since food packaging first displayed nutritional information, empowering consumer choice with labeling. Strong Roots, who already offer simple real food with readable ingredients, is now going a step further, allowing their customers to check their climate impact quickly and understandably.
“Shoppers choose a B Corp brand for a reason. With sustainability at the core of our product offering we wanted to illustrate how proud we are of our conscious attitude towards our footprint and to educate people on their personal carbon usage. Placing carbon details front-of-pack is a small change for us, but it has a big impact in placing sustainability front-of-mind. I believe that as food producers it is our job to make food better, for people and for the planet, and we at Strong Roots will continue to remain hungry for new food innovations that can do this,” said Samuel Dennigan, Strong Roots, “We were excited to see the hugely positive reaction to the packaging at the Plant Based World Expo.”
Strong Roots is showcasing this packaging on both their core product offering and a first look into their innovative plans for 2023, at this fall’s expos. Beloved for veg burgers and bites, Strong Roots is entering a brand new product category – Meals for One/Frozen Entrees– and gave Plant Based World Expo attendees a first look into their expanded line of single serve entrées. Overhauling the frozen dinner, Strong Roots is offering whole plant, quick cook meals that are good for you and for the planet. The Meals for One launch will also be joined by new frozen potato products and premium vegetable sides - Our Rootations.
Strong Roots have been expanding their global reach and leading in innovation in plant-based frozen foods. The Strong Roots’ team has grown 48% this year, growing their team to 52 employees in recent months. Strong Roots have also seen very strong sales growth in the U.S. of 33.5% increase in sales YOY. With the frozen food category outgrowing fresh by 230% so far this year, and over 50% of American shoppers saying that rising meat prices have made them more curious about trying plant-based food options, this is a pivotal time for the brand. Strong Roots raised $55M in strategic investment from McCain Foods at the start of the year to fuel growth.
About Strong Roots
Founded in 2015, Strong Roots set out to fix the freezer aisle, by creating a range of delicious plant-based options, that were sustainably farmed, shipped and sold. The brand was founded by Samuel Dennigan, with the vision that food can be better. The company offers healthy, plant-based frozen food products, including Cauliflower Hash Browns, Mixed Root Vegetable Fries, Spinach Bites, and Sweet Potato Fries. Its products are sold in over 10,000 stores worldwide including major retailers in Ireland, the UK, and the U.S., as well as Singapore, Iceland, United Arab Emirates, Australia, and the Netherlands.