Market 32/Price Chopper recently announced that Allie B’s Mac & Cheese — one of the Capital Region’s most beloved comfort foods — is now available in the Foodfare department at 21 of its locations in convenient hot grab-and-go and cold take-and-heat containers, the hot buffet and via online catering orders, making it easier than ever for customers to enjoy. The highly anticipated retail debut happened alongside a sampling event at a Market 32 on Central Avenue in Albany, New York.

The premium, new product — made with hand-cracked eggs, choice cheeses and other fine ingredients — marks a first-of-its-kind collaboration for Market 32/Price Chopper. Each container of Allie B’s Mac & Cheese displays both the Market 32/Price Chopper and Allie B’s Cozy Kitchen logos, becoming the first Foodfare item to join the company’s “home.grown.” initiative, which features the finest and freshest products from local producers and growers.

“We take immense pride in spotlighting the very best of our community’s food culture, and Allie B’s Mac & Cheese defines that,” said Blaine Bringhurst, Market 32/Price Chopper president. “This outstanding addition to our stores reflects the strength of our small business partnerships and our commitment to bringing customers the highest-quality, most-delicious, locally crafted products.”

The creamy, like-homemade dish, which was created by Kizzy Williams, owner and head chef of Allie B’s Cozy Kitchen in Albany, has been an area favorite for years and was recently recognized as the best in the region, winning first place at last year’s 14th annual Mac and Cheese Bowl in Cohoes, New York. Williams was also one of the early grant recipients of the Business for Good Foundation, a nonprofit focused on bridging the wealth gap in America. Williams’ original restaurant recipe is made using Market 32/Price Chopper’s PICS and own-brand ingredients.

“To be able to share our award-winning recipe with so many more people throughout the Capital Region is a dream come true,” Williams said. “As a Black, female entrepreneur, I hope my story inspires others, especially young Black women, to pursue their dreams.”

About Market 32/Price Chopper
Based in Schenectady, New York, Market 32/Price Chopper operates 129 Market 32 and Price Chopper supermarkets and a Market Bistro, employing 16,000 teammates in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American-owned company, which was founded by the Golub family in 1932, prides itself on longstanding traditions of innovative food merchandising, cutting-edge brand development and store design, leadership in community service and cooperative employee relations.