For the first time in four years, Boursin Cheese is adding a product innovation to its culinary-inspired lineup, Boursin Crumbles. The new offering, which is available in Garlic & Fine Herbs and Caramelized Onion & Herbs flavors, gives foodies a simple yet elevated way to add deliciously unique texture and bold flavor to their favorite meals.

The Boursin Crumbles are designed for convenience, packed in a re-sealable container, and perfect for cheese fans looking for quick ways to enhance their favorite dishes while delivering the signature flavors that they know and love. Different from the Boursin Bites, an innovation introduced in 2021 that was intended for snacking, this all-new format will introduce Boursin – and its notable, rich, bold flavors – to new shoppers who are seeking a product that easily adds a gourmet touch to everyday dishes.

“Whether entertaining for a large group or cooking for one, [the] Boursin Crumbles will empower people to effortlessly elevate their meals — bringing the distinct flavor and texture of Boursin to any recipe with a simple sprinkle,” said Katie Herrmann, Boursin brand director.

When selecting which flavors to develop the Boursin Crumbles in, Boursin chose Garlic & Fine Herbs, the brand’s most-loved flavor, which is made with its signature blend of garlic, fragrant parsley and mild chives. The second offering, Caramelized Onion & Herbs, is a savory blend of cheese, onions and herbs. The flavor gained popularity during its limited release in 2021, prompting its addition to Boursin’s year-round lineup.

With herbs in every serving, the Boursin Crumbles are a flavor-packed topping meant to easily elevate any meal, like morning eggs, lunch salads or tacos. For those looking for inspiration on how to enjoy the creamy cheese, Boursin released two new recipes: the Boursin Shaved Brussels Sprouts Salad and the Boursin Shaved Fennel & Grilled Apple Salad.

The Boursin Crumbles in Garlic & Fine Herbs and Caramelized Onion & Herbs varieties are available now with a $5.99 MSRP at retailers, including Publix, Albertsons, Sprouts and Hannaford, with more availability in the coming months.

About Boursin
Part of the Bel Brands USA family, Boursin Spreadable Gourmet Cheese and Boursin Dairy-Free Cheese Spread Alternative Garlic & Herbs are creamy and crumbly products, deliciously rich with flavor. Headquartered in Chicago, Bel Brands USA promotes responsible and accessible food for all consumers worldwide. In addition to Boursin, other USA favorites include The Laughing Cow, Babybel, and popular cheese spreads marketing under the Kaukauna, Merkts and Price*s labels. Bel Brands USA is a subsidiary of Bel Group, a major global player in the better-for-you snack market with more than 30 local and international brands sold in more than 130 countries around the globe.