Califia Farms, a leading, premium plant-based beverage brand, is turning on vacation mode with the launch of an all-new product line, Creamy Refreshers. Made with nearly 60% less sugar than leading fruit juice beverages, these new delights bring fans back to Califia’s fruity roots that began 15 years ago. Available in four refreshing flavors, like Strawberry Creme and Key Lime Colada, each of the Creamy Refreshers combines coconut cream with real juice to provide natural nourishment and Califia’s signature, irresistible goodness.

“Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants,” said Suzanne Ginestro, CMO of Califia Farms. “[The] Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious and fresh. Today’s consumer embraces mindful indulgences, and we’re proud to bring a new, little sweet treat to retail shelves.”

Crafted with simple, plant-based ingredients, all four flavors of the Creamy Refreshers have less sugar than leading competitors have, are soy- and gluten-free, and have just the right amount of sweetness. Enjoyed best over ice, the flavors include:

• Strawberry Creme Refresher: Blends real strawberry juice with coconut cream for a smooth and refreshing delight at any time of day. Has 9 grams of sugar per serving.
• Key Lime Colada Refresher: A bright, refreshing blend of real key-lime juice with smooth coconut cream for a satisfyingly creamy taste. Has 8 grams of sugar per serving.
• Piña Colada Refresher: Indulge in the classic and refreshing combination of real pineapple juice with coconut cream for a tropical, plant-based treat. Has 9 grams of sugar per serving.
• Orange Creme Refresher: A sweet, citrusy blend of real orange juice and smooth coconut cream for a perfectly balanced and nostalgic treat. Has 10 grams of sugar per serving.

The Creamy Refreshers first appeared at Expo West and have a MSRP of $5.99. They are available nationwide at Albertsons, Target and Kroger.

The U.S. juice market is expected to reach $3.35 billion this year, with 57% of consumers purchasing juices in the past year and nearly two-thirds drinking juice weekly. Gen Z and millennials purchase the most juice, as evidenced by the cascades of social media moments showing influencers’ fun beverage treats throughout the day. Additionally, as consumption of juice rises, so do concerns around ingredients. In fact, sugar reduction claims are the most popular benefit among non-alcoholic beverage launches.

With the addition of the Creamy Refreshers, Califia’s diverse product portfolio now ranges from almond, oat and coconut milk to barista options tailored for cafes and coffee lovers to coffees and creamers that meet demand for those who are their own baristas at home.

About Califia Farms
Califia Farms is on a mission to create a future where plants replace dairy, without compromise. Headquartered in Los Angeles, Califia produces innovative, healthy and great-tasting plant-based options. The brand’s wide range of plant milks, creamers, barista products, brewed-to-blend coffees, teas and juices are made using the highest-quality ingredients from whole-food plant sources. Driven by shifting consumer demands for clean and sustainable products, Califia introduced hugely successful organic options with simple ingredients in 2023. The company continues to reduce its footprint, contribute to resilient agriculture and accelerate the circular economy through actions like converting to 100% recycled plastic in all its bottles and working with almond growers to plant organic crops. Founded in 2010, Califia is one of the leading plant-based beverage brands in the U.S. and has on-the-ground operations in the U.K., with a brand presence in several other countries.