Wells Enterprises, in collaboration with Ferrara Candy Company and Trolli, is breaking innovation boundaries by launching frozen Trolli Gummi Pops. The daring sour gummi brand, which is known for its dual neon colors, bold flavors, and soft and chewy texture, has invaded freezer aisles nationwide with these unexpectedly thrilling frozen treats.

The Trolli Gummi Pops offer the brand’s signature soft and chewy gummi texture that fans know and love in a one-of-a-kind frozen treat, which is available in two unique, sour flavor combinations. Each pop features dual-tone neon colors and unique, two-in-one flavor combinations, like Cherry Lemon and Grape Strawberry, delivering the unique sensory experience Trolli lovers crave.

The launch comes on the heels of a major milestone for the brand — the Trolli Gummi Pop held both the No. 1 and No. 2 top-selling new SKUs in the frozen handheld treats segment (according to the Nielsen Scan Market for Total U.S. xAOC for the week ending March 15), cementing its status as one of the most disruptive forces in the category. That momentum is propelling the excitement behind the Trolli Gummi Pops and amplifying demand from fans who crave the unexpected in the freezer aisle.

“We’ve taken what fans love about Trolli – the vibrant, dual colors; unique texture and flavor combinations – and reimagined them in an innovative, frozen format that’s truly the first-ever of its kind,” said Isabella Chia, chief marketing officer at Wells. “Our team worked tirelessly to perfect that signature soft, gummi Trolli texture in a frozen treat. [The] Trolli Gummi Pops represent our commitment to delivering unexpected sensory experiences that surprise and delight consumers looking for something beyond traditional frozen treats.”

From lively hangouts with friends to gaming from the comfort of your couch, the Trolli Gummi Pops are the ultimate frozen treat for any occasion or gathering. The product delivers a unique frozen novelty experience, featuring delicious flavors and a gummi, frozen texture with neon-brite colors.

“Our Trolli brand is always about pushing the boundaries,” said Greg Guidotti, chief marketing officer at Ferrara. “And with the new Trolli Gummi Pop, that push is outside of the candy aisle, offering a completely new and unexpected way for Trolli consumers to experience the sour-brite profile they love, now in a frozen gummy form.”

The Trolli Gummi Pops are available in two formats:

• Multi-pack boxes containing 10 Trolli Gummi Pops, which have an SRP of $5.99.
• One-count Trolli Gummi Pops, which have an SRP of $2.99.

The Trolli Gummi Pops are available in the frozen treat section at major retailers nationwide, including Walmart; grocery chains; and convenience stores, like 7-Eleven. Distribution will continue to expand throughout April and beyond, ensuring that these colorful, frozen treats are readily available just as temperatures begin to rise.

About Trolli
Trolli has been at the helm of the beloved gummi-worm candy craze for decades, having invented the now-famous gummi worms more than 30 years ago. Trolli is led by breakthrough innovations, like the Sour Electric Crawlers, Sour Bursting Crawlers and Sour Brite Squad, and its classic Sour Brite Crawlers, Sour Brite Crawlers Very Berry, Sour Brite Octopus, Peachie O’s and more. The brand continues to resonate with consumers through thrilling campaigns and partnerships, like a recent collaboration with Elgato.