Dr. Praeger’s, a pioneer in the better-for-you frozen food market, specializing in delicious and nutritious veggie-forward foods made from simple ingredients, recently hired James D’Agosta as chief customer officer. Dr. Praeger’s is a portfolio company of Vestar Capital Partners.

“James brings an impressive track record of building businesses through strategic customer partnerships and strong teams,” said Dr. Praeger’s CEO Andy Reichgut. “His diverse experience across multiple channels and categories will be a huge asset for the team at Dr. Praeger’s.”

D’Agosta is an accomplished sales executive with a diverse background in consumer packaged goods companies, including Reckitt Benckiser, Pinnacle Foods and Marcal Manufacturing. Most recently, he served as CEO at Rite Stuff Foods after the German company Frostkrone acquired it. D’Agosta previously spent over 10 years at Ventura Foods in senior executive positions, leading retail sales, foodservice and the company’s international business. He holds a bachelor’s degree in economics from Gettysburg College.

“I am thrilled to join the Dr. Praeger’s team during such an exciting time for the company,” D’Agosta said. “With a strong foundation and a clear focus on innovation, I’m inspired by the opportunity to help drive growth and advance the mission of bringing healthy, veggie-forward food to more people.”

About Dr. Praeger’s
Drs. Praeger and Somberg, who were cardiothoracic surgeons, founded Dr. Praeger’s in 1994 to create nutritious, convenient and delicious frozen food that encourages healthier eating. They focused on using simple, real ingredients. Today, the brand remains committed to this vision, offering OU Kosher, non-GMO Project Verified, gluten-free and vegan products.