TruMoo Introduces TruMoo Zero Whole Chocolate Milk
As consumers seek added benefits from their beverages, the TruMoo Zero provides 13 grams of protein, which is 50% more than regular chocolate milk, and has no added sugar. Courtesy TruMoo.
TruMoo, a farmer-owned brand from the Dairy Farmers of America (DFA), is launching TruMoo Zero whole chocolate milk, a new, higher-protein and lower-sugar innovation with the rich and creamy taste of regular chocolate milk.
Designed to appeal to consumers who seek added benefits from their beverages, the TruMoo Zero provides 13 grams of protein, which is 50% more than regular chocolate milk, as well as no added sugar.
“We know that many consumers today are interested in increasing protein consumption and reducing sugar intake,” said Rachel Kyllo, chief marketing officer of dairy brands at Dairy Farmers of America. “[The] TruMoo Zero provides these benefits while delivering the same great taste that TruMoo chocolate milk fans love.”
Made with real dairy-milk, the TruMoo Zero is lactose-free and naturally delivers 8 grams of complete protein from dairy, plus an additional 5 grams from an innovative milk protein concentrate, which adds dairy goodness without the gritty texture that can accompany high-protein beverages.
“We hope both kids and adults will enjoy this protein-packed chocolate milk, which is delicious on its own as a snack or treat but can also be used to punch up the protein for post-workout options, like smoothies or overnight oats,” Kyllo added.
The TruMoo Zero will be available in 48-ounce extended shelf life (ESL) bottles and 64-ounce fresh bottles. The products will be sold at most Target stores nationwide, as well as select West Coast and Northeast-area retailers, including Albertson’s, Shaw’s, Market Basket, Walmart and Stop & Shop.
About TruMoo
TruMoo is all about making the most of childhood fun with its truly MOOlicious chocolate, strawberry and limited-edition flavored milk products. TruMoo is the best way to add flavor to your day and the most delicious moo’d booster on the market. In addition, all of TruMoo’s flavored-milk products provide essential vitamins and nutrients. TruMoo is a farmer-owned brand of the Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers.
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