Klöckner Pentaplast (kp), a global leader in rigid and flexible packaging and specialty film solutions, has announced the launch of kp Elite Nova, a next generation modified atmosphere packaging (MAP) tray that is the lightest in its class.

The tray uses a unique ribbed design to add strength in critical areas, while keeping weight and material use to a minimum, making it around 10% lighter than any other tray in its category - without compromising on barrier performance, sealing integrity, or mechanical strength. Developed using finite element analysis, kp Elite Nova is ideal for high-speed automated protein packing lines and represents a step forward in sustainable food packaging.

“We’re proud to reveal kp Elite Nova; a breakthrough tray that reflects over 60 years of packaging innovation and technical excellence,” said Paul Rawlings, launch manager at kp Food Packaging. “With kp Elite Nova, food producers no longer need to compromise between sustainability and performance. This solution delivers both. The design is endorsed for recyclability by the Tray Circularity Evaluation Platform (TCEP) and is aligned with European Design for Recycling (D4R) guidelines, while still offering remarkable sealing and shelf-life performance.”

kp Elite Nova is made with up to 100% recycled PET, including material from kp’s revolutionary Tray2Tray initiative, which creates a closed recycling loop for food trays. It is available in a variety of sizes and depths and designed with the realities of food production and logistics in mind.

About Klöckner Pentaplast
Focused on delivering its vision: The Sustainable Protection of Everyday Needs, kp is a global leader in rigid and flexible packaging and specialty film solutions, serving the pharmaceutical, medical device, food, beverage and card markets, amongst others. With a broad and innovative portfolio of packaging and product films and services, kp plays an integral role in the customer value chain by safeguarding product integrity, assuring safety and consumer health, improving sustainability, and protecting brand reputation. kp’s “Investing in Better” sustainability strategy solidifies its commitment to achieving ten clear targets for long-term improvement by increasing recycling and recyclability of products, cutting carbon emissions and continuous improvement in employee engagement, safety, and diversity, equity and inclusion. For four consecutive years, kp has held a gold rating from EcoVadis, the leading platform for environmental, social and ethical performance ratings. This ranks kp in the top 1% of companies rated in the manufacturing of plastics products sector. Founded in 1965, kp has 30 plants in 18 countries and employs over 5,500 people committed to serving customers worldwide in over 60 locations. kp is proud to be celebrating its 60th anniversary in 2025.