This back-to-school season, Too Good & Co. is here to help parents find snacks that both kids and parents love during what can often be a stressful time for parents. In the flurry of back-to-routine mania, Too Good & Co. is stepping in to make the season a little easier with the launch of its Pouches, which can be found in the yogurt aisle. Made with real fruit, high-quality ingredients, delicious flavors and less sugar, the Pouches make it easier than ever for families to grab a quick snack that everyone can feel good about.

Recent studies show that 43% of parents say they are looking for lower-sugar options in their kids’ snacks, and 45% want to prioritize snacks with protein. A good source of protein and made with 30% less sugar, Too Good & Co.’s new Pouches are specifically crafted to meet the needs of parents looking for convenient, nutritious on-the-go snack options for their kids. Available in kid-approved flavors, like Pear Berry, Strawberry Banana and Peach Mango, Too Good & Co.’s Pouches are made with real fruit, whole ultra-filtered milk, and no artificial sweeteners or colors from artificial sources.

To celebrate the launch, Too Good & Co.’s Pouches is teaming up with cultural icon Jenni “JWoww” Farley, a mom who is as passionate about her kids’ nutrition as she is about keeping it real. This back-to-school season, she’s embracing a new parenting mantra: LTG — Let’s Too Good. This motto is the go-to mindset for parents juggling daily chaos while making sure their kids have snacks that are packed with goodness.

“People might remember me for keeping it real on the Jersey Shore, but as a parent, I’ve got a new mantra: LTG or Let’s Too Good,” Farley said. “When it comes to my kids’ nutrition, I won’t compromise and I’m always going to keep it real. Whatever goes in their lunchbox has to be nutritious and made with high-quality ingredients. Mom-approved, kid-devoured, and you can find ‘em in the yogurt aisle at your local store. You’re welcome.”

Too Good & Co. shares this mantra by supporting families through busy days with nutritious, reliable and convenient on-the-go snack options that are designed for the whole family to enjoy, from kindergarten to high school and beyond.

“At Danone, we are committed to leading innovation in kids’ and family snacks by creating products that deliver on both taste and nutrition, especially as families head back to school,” said Victoria Badiola, VP of marketing for Greek and functional nutrition at Danone North America. “Our new Too Good & Co. Pouches offer a convenient and nutritious option with standout flavors that fit seamlessly into any part of the day, from breakfast to school lunchboxes to an after-school snack.”

JWoww doesn’t gatekeep, and she’s sharing her advice to help parents set their families up for success during the busiest time of the year. From easing into routines to creating a dedicated “drop zone” for school essentials, JWoww and Too Good & Co. are here to make mornings smoother and the entire season more joyful.

Parents can see how JWoww is embracing the LTG lifestyle by visiting her Instagram, and they can share their own tips and tricks for adding a little goodness to their kids’ back-to-school routines.

Too Good & Co.’s Pouches are available nationwide in the yogurt aisle and can be easily incorporated into kids’ back-to-school routines.

About Too Good & Co.
Too Good & Co. is on a mission to bring goodness to families everywhere. Developed in response to the growing demand for products with less sugar, the company’s delicious products, found in the yogurt aisle, are made with high-quality ingredients and offer a variety of nutritional benefits relevant to the whole family — adults, teens and kids.