Natalie’s Orchid Island Juice Company, part of the Perricone Farms family, launched its new Carrot Juice – a freshly handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings. The new carrot juice is now available at all Wakefern/ShopRite locations across the Northeast and Mid-Atlantic and will be coming to additional grocery partners.

Bottled in both 32 and 56-ounce sizes, Natalie’s Carrot Juice is vegan, kosher, Non-GMO and free from added sugars and artificial flavors. Crafted using a gourmet pasteurization process, the juice preserves bright flavor and nutritional value while delivering the convenience and shelf stability trade partners and consumers expect.

“This launch is a direct result of listening to our retail partners and consumers,” said Ashley Sommer, VP of marketing at Perricone Farms. “Customers told us they wanted a carrot juice with the ingredients and taste they trust from Natalie’s. Expanding beyond citrus into vegetable-forward offerings is a natural next step for the brand. And placing this product into Wakefern’s ShopRite doors makes it easy for shoppers to try and adopt it.”

Retail and foodservice buyers will find the product highly versatile: perfect for refreshing straight pours, mixer programs (mocktails and cocktails), and culinary applications ranging from glazes to soups and sauces. The juice’s clean profile also makes it an ideal ingredient for wellness programs and chef-driven menus that prioritize simple, traceable ingredients.

Natalie’s developed the carrot SKU in response to repeat retailer requests for a premium carrot juice that matches the brand’s high standards for sourcing and small-batch production. The new offering underscores the company’s strategic expansion into vegetable juices while maintaining the same farm-to-bottle care consumers expect.

Natalie’s 100% Carrot Juice is currently available at all Wakefern banners, including ShopRite, PriceRite, Brown, Village Supermarkets, Morton Williams and additional grocery chains. 

About Natalie’s Orchid Island Juice Company
Founded in 1989, Natalie’s Orchid Island Juice Company produces small-batch juices made with high-quality ingredients. Natalie’s is dedicated to creating a world-class product and their award-winning portfolio has been recognized by Good Housekeeping, Bon Appétit, Woman’s Day, and Clean Eating magazine. Natalie’s juices are never from concentrate and contain no artificial preservatives or flavors. Products are available nationwide in the refrigerated juice section of major retailers across the U.S., with distribution in more than 40 countries worldwide.