Made in Marietta LLC, the Marietta, Ohio, holding company behind Enertia Trail Foods, will produce Coleman outdoor meals and snacks under a new license agreement from The Coleman Co. Inc., a camping equipment manufacturer. Enertia will produce Coleman trail mix and five more offerings including shelf-stable Cheesy Tomato Pasta, Cilantro Lime Rice with Pintos, Potato Leek Soup and Southwest Chili.
Just thinking out loud: With continued strong interest in outdoor barbecue grilling, could a line of frozen Weber grilled entrees find a home in the freezercase? Not surprisingly, parent Weber-Stephen Products Co., Palatine, Ill., already has a few restaurants in the Midwest.
Coleman food deal taps brand extension opportunities
April 17, 2009