It's an interesting contrast of thick and thin. Citing increased consumer demand for Thin & Crispy frozen pizzas, Newman's Own Inc., Westport, Conn., is bulking up its specialty frozen pizza line -- and adding three more flavors to national distribution.

New additions to the Newman’s Own Thin & Crispy Crust frozen pizza line are White; Roasted Vegetable; and Sausage, bringing the total to eight varieties.

“Tastings of our new pizza products with the team are especially popular events here at Newman’s Own -- the samples disappear in a flash. This was certainly the case as we developed our new crop of white, roasted vegetable and Italian sausage pizzas, and these varieties round out our line nicely,” says Mike Havard, vice president of marketing at Newman’s Own.

Newman's Own will support the new pizza flavors with a brand-wide ad campaign titled, “Let the Food Speak for Itself." Havard says the ads convey "product confidence" and messaging varies according to the featured Newman’s Own product, from pizza to salad dressings.

The full line of Newman’s own Thin & Crispy Crust frozen pizzas include: Four Cheese: Supreme; Margherita; Uncured Pepperoni; Roasted Garlic & Chicken; White; Roasted Vegetable and Italian Sausage.

Newman’s Own Thin and Crispy pizza retails for a suggested price of $6.99 for pizzas that range from 12.3 ounces to 14.7 ounces. They are available at Wal-Mart, Target, Safeway; Kroger, Hannaford, Harris Teeter, Woodman’s Markets, QFC, Fred Meyer, Fry’s, Ralph’s, Stop & Shop, Market Basket, Basha’s, Gelson’s. Raley’s, HEB, Tops, Giant Eagle, Giant, A&P Shop Rite and more.