Flowers Foods, Thomasville, Ga., launched Oatmeal Toasters, which is like a bagel, but also like an English muffin.Natures Own Oatmeal Toasters

Sold under the Nature's Own brand of breakfast items, Oatmeal Toasters are available at major supermarkets and retail stores in the Southeast, Mid-Atlantic and Southwest.

Oatmeal Toasters are made with whole grains and real oats and studded with sweet fruit. Each square offers 4 grams of fiber and 20 grams of whole grain. They come in re-sealable packages of eight Oatmeal Toasters, and are available in Cinnamon Raisin and Cranberry Orange varieties.

"We wanted to create a recipe for something truly different, and we have achieved just that with the Oatmeal Toasters," says Keith Aldredge, vice president of marketing/breads and rolls for Flowers Foods. "They combine the taste, texture and portability of bagels, English muffins and breakfast breads—all in one. Oatmeal Toasters are perfect for an on-the-go breakfast or snack, for both kids and adults. With fiber, whole grains and only 160 calories, they are a delicious, healthy choice."

Oatmeal Toasters can be eaten right out of the bag or lightly toasted and served warm with butter, jam or another breakfast spread.