Ready Pac Foods, Irwindale, Calif., launched a new line of Disney-themed Ready Pac Cool Cuts salads and mini-meals, geared specifically for elementary and middle school-age children.
The salad line includes fruit and/or vegetables in every pack, along with four salad items—Pizzeria salad, Taco salad, Harvest salad and Caesar salad featuring kid-friendly iceberg and romaine lettuces, proteins such as chicken, turkey, pepperoni and cheese, grains and dressing. Each salad also includes a temporary tattoo that matches the Disney character on the label.
The mini-meals also include at least one kid-sized serving of fruit or vegetables, along with snack combinations, such as Veggies, Chicken and Pretzels; Turkey, Carrots and Cheese; Pizza Bites and Apples, Ham and Yogurt, along with a Disney-themed sticker in each tray.
All of the items meet Disney’s nutritional guidelines while appealing to kids through the Disney characters and kid-friendly foods, such as alphabet pretzels and fun cheese shapes.
“There’s a huge opportunity for retailers to generate incremental sales from selling nutritious items for kids,” says Tristan Simpson, director of marketing. “These new items fit the bill with parents looking for more nutritious and convenient options for their kids.”