SCR Dairy Inc., a Madison, Wis.-based provider of dairy-herd management solutions, announced a partnership with Select Sires Inc. to market the company's HeatimeHeatime systems for health monitoring and heat detection.

"We are excited about this new partnership with Select Sires to offer SCR technology through their sales and distribution channels," says Tom Breunig, U.S. general manager for SCR Dairy. "This expanded distribution channel offers both SCR Dairy and Select Sires a great opportunity to help dairy producers gain much-needed efficiencies by obtaining early indications of health and nutrition issues and achieving more successful reproduction programs."

The Heatime technology allows dairy producers to shift the way they manage their herd, providing value through an integrated cow intelligence system that combines rumination monitoring with accurate heat detection, including a recommendation for optimal insemination.

"It is Select Sires' goal to offer our customer-owners the most innovative solutions available," says Lyle Kruse, vice president, U.S. market development for Select Sires. "The SCR system is a great addition to our line of genetic, reproductive heat detection and animal health products that help increase the profitability and peace of mind of our customers."