Chobani, New Berlin, N.Y., launched 14 new flavors to its Greek yogurt portfolio, including 6-ounce cups of Chobani Greek Yogurt, Chobani Flip Greek Yogurt, Chobani Bite Greek Yogurt and Chobani Champions Greek Yogurt Tubes and Cups.
“Our new products are designed to surprise and delight consumers—welcoming some to Greek yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," says John Heath, senior vice president of innovation. "We know that the yogurt market in America is just beginning; European consumers eat up to 7.5 times more yogurt per capita. So, this launch, and every launch for Chobani, is about giving people new and exciting ways of experiencing our Greek yogurt."
The newest flavors of Chobani Flip are inspired from the unique yogurt creations served at Chobani SoHo, the brand’s retail store in New York City. Using ingredients such as chia seeds, hemp seeds and pistachios, the four new varieties include:
• Blueberry Power—Blueberry non-fat Greek yogurt with chia seeds, hemp seeds and walnuts (a combination inspired by Chobani founder and CEO Hamdi Ulukaya’s daily breakfast).
• Nutty for Nana—Banana low-fat Greek yogurt with honey roasted salted almonds and dark chocolate.
• Peachy Pistachio—Peach low-fat Greek yogurt with pistachio and dark chocolate.
• Tropical Escape—Pineapple coconut low-fat Greek yogurt with toasted coconut, hazelnut and granola.
Featuring elevated flavor combinations of Honey with Ginger and Mint with Dark Chocolate Chips, each 3.5-ounce cup of Chobani Bite contains 100 calories and 8 grams of protein for a sink-your-teeth-into snack any time of day.
The Chobani Champions line is made with only natural ingredients and real fruit, and offers a good source of vitamin D and protein. New to the Chobani Champions Tube flavors are Blueberry and Strawberry, available in 3.5-ounce cups, giving kids access to a nutritious snack with or without a spoon.
Fruit-on-the-bottom now includes low-fat Apricot and non-fat Blackberry and the Blended kind entails low-fat Coconut, low-fat Key Lime and low-fat Orange Vanilla.
Also new are multi-packs, or 6-ounce 4-packs of Coconut, Key Lime, Orange Vanilla, Raspberry, Strawberry Banana and Vanilla, as well as fruit-on-the-bottom Black Cherry, Blueberry, Blackberry, Peach, Strawberry and Pineapple, with a suggested retail price of $4.49. Chobani will also launch 8-packs of smaller 3.5-ounce cups, featuring Black Cherry, Blueberry, Blackberry, Peach, Pineapple and Strawberry for a suggested retail price of $3.39.