Inventure Foods, Inc., Phoenix, Ariz., advanced the frozen fruit category with the introduction of Rader Farms Fruit PLUS Vitamins, what is said to be the first-ever fortified whole frozen fruit product.

Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found in whole strawberries, blueberries and blackberries, and boosts the nutrition level with five additional vitamins, including B1, B6, D, E and K.

"Frozen berries are a staple in most households because they offer the perfect combination of great taste, convenience and nutrition all at once," says Dan Hammer, senior vice president and general manager of frozen division. "Strawberries, blueberries and blackberries in particular provide a healthy dose of fiber, potassium and vitamin C. However, Fruit PLUS Vitamins boosts the nutritional value to a whole new level without altering taste. It's a product that may revolutionize homemade smoothies and fresh fruit snacking, and we're excited to introduce it to consumers this summer."

Available in Strawberries & Blueberries and Mixed Berry Blend (featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins line is currently available in grocery store freezers in select markets with a suggested retail price of $7.99 per 21-ounce package.