Dr. Praeger’s upgrades the classic hash brown
Dr. Praeger’s, Elmwood Park, N.J., is packing garden fresh flavor and ingredients into a breakfast classic—the hash brown.
Crispy, golden brown on the outside and tender on the inside, these new potato specialties are made with simple ingredients in four varieties:
· Four Potato Hash Browns, a rainbow of red, gold, purple and sweet potatoes shredded into hash brown perfection.
· Root Veggie Hash Browns, a hearty medley of carrots, Yukon Gold potatoes, rutabaga, taro and yucca.
· Southwest Hash Browns, Yukon Gold potatoes, spicy peppers and onions blended together into a crispy hash brown.
· Sweet Potato Hash Brown, a mix of sweet potato shreds with a hint of brown sugar.
“We had a lot of fun trying all sorts of root vegetables, looking for just the right textures and flavor combinations to modernize the breakfast staple,” says Larry Praeger, chief executive officer. “We’re bringing restaurant-quality hash browns to the grocery store, so families can enjoy them all day. From sweet to savory, we think there’s something for everyone.”
The new offerings are available at natural food stores and conventional grocers nationwide for a suggested retail price of $4.99.