Crown Equipment Corp., New Bremen, Ohio, unveiled three new sales and service locations to support the material handling product needs of customers in central and western Oklahoma and north Texas. The three sales and service locations are part of a deal with independent dealer, Sooner Lift, Inc., Oklahoma City, Okla., with two facilities located in Oklahoma and a third operated as Texas Lift just across the Oklahoma-Texas border.

As a result, Jeff McIver transitioned from president and general manager of Sooner Lift to branch manager of Crown Lift Trucks, and continues to be supported by the former Sooner Lift team.  

“I’m really excited about this next chapter in Crown’s continued support of the region and what this means for our customers,” says McIver. “We’re looking forward to serving our customers at all three locations with the quality products and level of expertise they’ve come to expect from Crown and our employees, along with expanded customer service offerings and opportunities for training.” 

 All three of the facilities provide customers with a complete selection of Crown forklifts, warehouse design services, the Integrity Parts and Service System and Crown’s InfoLink fleet management system. The locations also provide Crown’s Demonstrated Performance trainingprograms for forklift operators, supervisors, trainersand pedestrians.