Woodruff Corp., a Richmond, Ind.-based manufacturer of reusable, returnable and recyclable plastic shipping containers, point-of-purchase displays and retail packaging, and O’Neil Color & Compounding, a supplier of color and polymer solutions for plastics processors based in Garfield, N.J., announced a company name change to Primex Design & Fabrication and Primex Color, Compounding & Additives, respectively. Both companies are divisions of sheet extruder Primex Plastics Corp., a Richmond, Ind.-based subsidiary of ICC Industries.

“The new names are more indicative of who we are, what we do and our relationships with our parent company, our customers, employees and suppliers,” says Doug Borgsdorf, Primex’s business unit director for Woodruff and O’Neil.

“The new names reflect an emphasis on the synergies between Woodruff, O’Neil and Primex in delivering total solutions to our customers, from materials through recycling,” says Primex president Mike Cramer.

But, it’s more than one-stop shopping; it’s involvement at the project development stage, ensuring all of Primex’s assets are employed to solve customer challenges and offer the best solutions. According to Cramer, these resources include technical development at Primex’s John J. Farber Technology and Innovation Center, centralized quality control, faster delivery and a single point of contact for the entire process.

“All of our business managers will be cross trained and well versed in the entire Primex family of services and expertise, allowing them to offer our customers a more comprehensive approach to their needs,” says Tim Schultz, Primex vice president of sales and marketing.

The Primex family encompass five U.S. locations and one in Europe, providing just-in-time materials and 24/7 technical support.

“The name changes allow our companies to approach the market with one unified brand, one that has stood for high-quality, innovative products since 1965,” says Schultz.