TricorBraun, Oak Brook, Ill., released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials. This report outlines how brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.

The study, "Material Selection Matters," outlines the four key considerations for material selection in primary packaging, specifically custom rigid packaging:

  • Stability and compatibility.
  • Operational requirements.
  • Commercial goals.
  • The consumer experience.

"Material selection is a tricky and complex maze, but it's incredibly important," says Matt Ramsdell, vice president of design and engineering and author of the report. "Brand owners need to take a critical look at the materials they select, otherwise they are putting their brand and company at risk. Choose the wrong materials and it can impact a company's entire supply chain, potentially resulting in product delays and higher costs. The wrong material selection impedes a brand's ability to deliver products and risks losing the consumer forever."