Alliance Foods, Inc., Coldwater, Mich., acquired Proactive Sales & Marketing (PSM), a Chicago-based retail food brokerage firm serving Chicago and Milwaukee.

“We are very excited to add a first-class company with a long tradition of excellence to Alliance’s broker business platform,” says Sal Stazzone, president and CEO of Alliance Foods. “PSM’s longstanding presence and deep customer relationships are key factors of consideration when Alliance selects companies for acquisition. Together, our two companies have more than 200 years of presence and experience in the food broker business serving manufacturer vendors and retail customers.” 

The acquisition of PSM aligns with Alliance’s strategic plan for continued expansion of its broker business. Alliance currently sells to retailers across the United States through its national sales and marketing (NSM) business unit, which will benefit from PSM’s presence and key relationships in Chicago, Milwaukee and other markets. 

“This is a true win-win for both companies,” says Stephen Diebold, president and CEO of PSM. “We’re looking forward to bringing valuable new sales opportunities to our manufacturer vendors through Alliance’s strong retail relationships, as well as to offering Alliance’s broad product portfolio to our retail customers.”