Terphane, a Bloomfield, N.Y.-based provider of specialty polyester films, announced plans to be the exclusive U.S. distributor for Toyobo’s environmentally friendly solutions. The main focus of the agreement will be the ECOSYAR (transparent high gas barrier film), Toughster (polyester film with toughness to replace ONY), Olyester (heat sealable, dead-fold polyester) and BOPET film made from 80% PCR PET.
“This agreement with Toyobo signifies a new phase for Terphane,” says José Bosco Silveira Jr., president of Terphane. “We understand that the players in the market, especially brand owners, need partners that participate in all stages of new product development and act with speed to bring innovative packaging to the market. These abilities are even more important in the premium products market. Because consumers react to transparent packaging at the moment of purchase with, ‘if I can see the contents of the package, it is because the product is good,’ the transparent packaging helps to build and support the brand’s value proposition. And, in premium products and brands, a simple ‘window’ can validate the quality expected from the product’s positioning.”
“The agreement is another important step for Toyobo's packaging film business to make our solutions available for our customers globally. I am very pleased that the customers in Americas now have the access to our solutions through Terphane’s network,” says Hisao Oku, general manager, packaging strategy and marketing at TOYOBO Co. Ltd., Japan.