Alliance Retail Group (ARG), Hendersonville, Tenn., announced a partnership with RSA America, Schaumburg, Ill., to promote supermarket technology through customer engagement and real-time analytics.

“This strategic partnership will benefit members and vendors alike because RSA has helped customers grow sales through their platform. We have seen very positive results,” says Joe Wolf, chief executive officer of ARG.

“ARG member stores will be able to offer more savings to their shoppers and will benefit from lower cost of goods nationwide. With RSA and ARG working together, our clients can rest easy knowing they have the best deals and the best technology, which will allow them to focus on doing what they do best—selling groceries,” says Ravi Achanta, co-founder and CEO of RSA America.