Retail Business Services, the services company of Ahold Delhaize USA, Salisbury, N.C., announced a commitment to make its private brand products to Food Lion, Giant Food, GIANT/MARTIN’S, Hannaford, Peapod and Stop & Shop cleaner and more natural by 2025.

This move includes removing synthetic colors, artificial flavors, artificial preservatives, artificial sweeteners, MSGs and high-fructose corn syrup.

Retail Business Services also plans to continue product innovations that reduce salt and sugar, advance transparency and sustainable chemistry practices used in products and packaging and dramatically reduce plastic and packaging waste. The company also plans to produce more allergen-free products, and will further strengthen its guidelines for its Nature’s Promise brand.

“We’re extremely proud to make this commitment and deliver cleaner, more transparent and more nutritious private brand products, while preserving the great value, taste and quality consumers expect and deserve on these items,” says Juan De Paoli, senior vice president of private brands. “At our core, we are about making it easier for everyday shoppers to buy better, and this initiative does just that.”