Inmar, Winston-Salem, N.C., launched an Innovator Ecosystem to accelerate innovation by integrating best-in-class technology, analytics and media companies from around the world with Inmar’s existing comprehensive and deep technology solutions set. The initial launch of the ecosystem will provide retailers and consumer packaged goods companies with increased transparency regarding shopper behavior and campaign performance and an improved shopper experience.
“We’re opening the innovation floodgates,” says David Mounts, chairman and CEO. “The Inmar Innovator Ecosystem is all about bringing leading-edge technology together in an integrated digital platform to drive value for businesses. Throughout the program, we’ll be inviting the very best in content and media technology, point-of-sale and e-commerce technology, FinTech and data analytics to become Platform Accelerators in the Innovator Ecosystem. Retail and CPG are just the tip of the iceberg. We see a great deal of opportunity in other markets that will have an impact across the entire Inmar solutions set.”
The Innovator Ecosystem is poised to significantly increase the pace of innovation throughout the industry by providing technology companies the opportunity to join the ecosystem through ongoing application windows. Inmar’s focus will include relevant and emerging technologies like artificial intelligence, process automation and advanced analytics.
“I’m excited to review our first round of Platform Accelerator applications and select innovative businesses that share the same high standards and values that our clients have come to expect from Inmar,” adds Mounts. “The ecosystem will be enhanced by a powerful, single insertion order management platform with enhanced adjudication capabilities that allow for the transparency and seamless execution the industry has been craving. We remain committed to an open digital platform, and we’re evolving our model with this program to enable accelerated innovation for businesses in strategic markets.”