Items Tagged with 'label claims'

ARTICLES

Study reveals most consumers think food labels are misleading

This study found that 33% consider transparency from a brand as an extremely important factor when purchasing food products.
November 4, 2019
Half of Americans (53%) feel like food labels are sometimes misleading, according to research presented by Crispy Green, Inc., Fairfield, N.J.
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Study: 72% of Americans confused by nutrition labels

The study highlighted that 54% of U.S. shoppers want retailers to do more to encourage healthy eating.
June 18, 2019
Americans are at risk of serious illnesses, as 72% of consumers surveyed do not understand the recommended levels of salt, fat and sugar consumption, according to new research revealed by Spoon Guru, UK.
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Study: U.S. organic sales break through $50B mark in 2018

Nearly 5.7% of the food sold in this country is now organic.
May 17, 2019
The U.S. organic market in 2018 broke through the $50 billion mark for the first time, with sales hitting a record $52.5 billion, up 6.3% from the previous year, according to the “2019 Organic Industry Survey” released by the Organic Trade Association (OTA), Washington, D.C.
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Survey finds most Americans are concerned about the safety of food

According to the survey, Americans trust claims tested and certified by independent organizations more than claims made by product manufacturers and brands.
May 16, 2019
NSF International, Ann Arbor, Mich., released a new study showing 61% of Americans are concerned about the products they put in, on and around their bodies.
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Study reveals U.S. consumers seek clarity from retailers on food labeling

The researchrevealed 76% of U.S. consumers have unintentionally consumed food restricted from their diet.
January 16, 2019
Nearly 33% of Americans who have accidentally purchased food that does not align to their dietary requirements do so on a weekly basis, 49% of which said it was due to poor labeling, according to new research by Spoon Guru, London.
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Survey: 87% of products now use two date labels

New data proves the importance of clear, concise date labels.
December 18, 2018
The Grocery Manufacturers Association (GMA), Washington, D.C., shared the results of its date labeling initiative that narrowed the array of product labels to two options—“BEST If Used By” and “USE By.”
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Study: Consumers make restaurant food choices based on personal definition of health

Despite abiding by their own definitions, consumers may still reconsider their restaurant orders if they think an item has too many calories.
November 1, 2018
Consumers are increasingly taking on a more personalized, holistic view of health, and making food and beverage choices based on their personal definition of health, such as food described as natural, organic, high in protein or functional, according to a study released by Technomic, Chicago.
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Study quantifies how much more consumers willing to pay for healthy food

Three out of four consumers say they’re committed to at least one health, wellness, ethical or environmental attribute among the foods they eat.
October 29, 2018
The desire to pay more for healthier foods is growing stronger. That’s because up to 70% of consumers say they’re willing to pay a premium for food products in the natural, ethical, enhanced or “less of…” categories, according to “Consumer Health Claims 3.0: The Next Generation of Mindful Food Consumption,” a new survey from L.E.K. Consulting, Chicago.
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