The €85m center, named Hive for its location amidst leading academic research centers, start-ups and external partners, will lead global foods innovation programs for brands like Knorr, Hellmann’s, The Vegetarian Butcher and Calvė.

Nestlé R&D in Beijing focuses on creating new food and beverage products primarily for Chinese consumers.

This segment of more food-aware, food-involved consumers now represents 62% of Americans across all demographics and geographies.