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Research shows that retail winners are confidently investing in new data and technologies to improve their supply chain through better forecasting and execution.
The survey highlights the challenges retailers face when aggregating and leveraging the omni-channel consumer data required to create a real-time targeted marketing strategy.
Symphony RetailAI, Dallas, Texas, released the findings of its “Marketing 360: Personalizing the Path to Purchase survey,” which explores the current state of personalized marketing in fast-moving consumer goods in the United States and the value of artificial intelligence-enabled, real-time marketing automation for driving profitability and customer retention.
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