Items Tagged with 'Symphony RetailAI'
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Survey reveals 80% of U.S. retailers consider personalized, real-time marketing automation a driver of profitability

The survey highlights the challenges retailers face when aggregating and leveraging the omni-channel consumer data required to create a real-time targeted marketing strategy.
April 10, 2018
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Symphony RetailAI, Dallas, Texas, released the findings of its “Marketing 360: Personalizing the Path to Purchase survey,” which explores the current state of personalized marketing in fast-moving consumer goods in the United States and the value of artificial intelligence-enabled, real-time marketing automation for driving profitability and customer retention.
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