Items Tagged with 'National Frozen & Refrigerated Foods Association'

Named after the “First Penguin” theory—often used to describe those willing to be the first to test uncharted waters amid unknown risk, and lead others—the program recognizes individuals who demonstrate leadership potential.

To help shoppers reset after the holidays, NFRA’s ReDiscover Dairy & Frozen initiative offers simple tools designed to make everyday eating easier and more enjoyable.

Opportunities exist to capture lost value and improve efficiency across the cold chain. 

Launched in January, the program was designed to fast-track leadership development and create space for new, forward-thinking perspectives from across the industry.

More than 7,000 business appointments were conducted during the three-day event, with nearly 50 manufacturers and emerging brands showcasing products. 

Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase decisions across all demographics.

Conducted in partnership with Morning Consult, the study found that GLP-1 users are creating new opportunities for retailers and manufacturers to meet evolving consumer needs.

Named after the "First Penguin" concept—coined by Carnegie Mellon professor Randy Pausch to recognize those who take bold risks in pursuit of progress—this exclusive program is designed to empower high-potential leaders with critical industry knowledge, leadership acumen, and cross-functional collaboration skills.

The competition will identify and celebrate the “next big brand” among frozen and refrigerated foods.

The results show the importance of having frozen foods on hand for convenience, affordability, and contribution to healthy meals.